Needish

I have read about them, they are all over course-material from University. Strengths, Weaknesses, Opportunities, Threats. The Boston-Matrix, Porters five forces. Case-studies to benchmark. Help in abundance and definitely in vain. We can not apply any rules to our toughest questions, and therefore they are tricky bastards. There are good sides and bad sides to all different marketing plans. We see strengths and weaknesses in all the functionality in the product, functionality that sometimes can?t co-exist? Which should we choose? Should the logics for thingy X be ABC or XYZ? Do we raise capital in a second ?pre-pro?-round before we target ?real? Venture Capital-firms again? There are definitely reasons for that, and others that point in different directions.

After several months of planning and planning and now realizing that we still haven?t decided how to approach some of the most critical issues involved in our business, it?s time to move on and to understand that perfection is good, but not necessary. Every second we spend analyzing pros and cons for part X of our business, we don?t spend evolving into analyzing pros and cons for plan Y. We have to take decisions more often, faster and then live by them as long as we don?t know they were wrong. In summary, what I am saying is: Quick mediocre decisions will take us to market faster; great thorough investigation-based decisions will probably not lead anywhere. Having realized that sometimes quantity is more important than quality - even when talking about important strategic decisions - I look up from our ?books? and see the world? is that how it works?

Well, considering all the crappy products, bad company-names, filthy restaurants, horrible designs, lousy service minds, dirty offices, frustrating errors in business logics, lack of core-competences, annoying taglines, PR-campaigns that pisses me off, etc, etc. ALL created by successful companies with happy annual reports? I believe that is how the world works. Everyone working for a company is human. All decisions are human. I am human. We are human. I am sure we will take sufficiently good decisions. Best is good, but not necessary. One decision that might not be the best, but so far good enough is:

?This blog is NOT too personal. It will not change.?

Oskar, CEO Needish