From a theoretical standpoint I guess it always is. So saying that launch day is getting closer is likely to be as irrelevant – or of no interest at all – as saying that the future comes closer every day. So let me re-phrase that and say that launch-day is getting relatively really close. And THAT… is about time (understatement).

I don’t know if it’s us or if it always takes 6 months from decision to launch a fairly simple web-site. Anyway it’s frustrating, extremely frustrating. Right now we are approaching serious Chilean corporations with our cute little value-propositions, asking them if they couldn’t please consider being a part of the Needish-community for launch. So far they could. They can. Or they consider. Some try to resist but lack proper arguments?

Sales-pitch: “Would you, Oh marketing or sales manager, consider a 5 minutes sign up process - for free - to receive potential new clients in your inbox within a couple of weeks.”

Yes! Of course they can. It’s the easiest sales-pitch in the history of sales. Still, some organizations might suffer from internal decision-deceases likely to one day cause sudden death in a society where the client is every day more powerful and equipped with murdering tools like comparison, international competition, de-regulation etc. in the quest for service and understanding.

And I understand this. I even, to some far-fetched extent, respect it. If 6 foot 6 unsteady -could fall over and wreck my desk any moment - Oskar had the nerve to step in to MY office asking for ME to assign a sales-person in each and every one of MY divisions to be prepared in case a shit-load of clients suddenly appears through the virtual leads-highway they are creating for ME (and MY competitors!)… I might tell him to just “hold it there for a while! What did you say again? To spend our precious time now, though you have no numbers to present?”

Exactly! We can only promise dedication and that we will do everything in our power to make sure Needish will be a tool for your pleasure. And after all, if you are the marketing manager and you actually just read this, you already spent the same time it would take to prepare your organization for the Needish launch…

… A launch that, by the way, is getting closer! Relatively really close! It’s a matter of weeks and I can’t sleep. Like a kid on Christmas Eve. Freely distorted from the Swedish phrase “Like a kid on the day before Christmas Eve”, freely translated from the Swedish phrase “Som ett barn före julafton”. We actually do get our gifts one the 24^th. I don’t know if it’s because we are nicer kids, our parents are more kind parents or if it’s just because we get more frustrated while waiting. Judging from the calmness surrounding me in the office and considering how politically in-correct it would be for me to say that Swedish parents are nicer… I should say that we probably get more frustrated. I know I am now that I can taste launch. Smell it.

If you represent a Chilean company, you shouldn’t miss out on this opportunity. Feel free to e-mail me at oskar at this domain dot com if you have any questions. In my reply to your e-mail, you will experience a considerably different approach, a more business such. After all, corporate blogs can be personal… right?

Oskar