Is our blog dead? One would think so, considering how few comments are made on our blog-posts, but the truth seems to be a little bit more vivid than that. Every once and a while I bump into people who have read my blog, and they all (of course) claim to like it. People tend to claim to like what other people do. It’s a first step to social acceptance, friends, family and a great life (?) but it makes our blog really really boring. No discussions, no argumentation, no buzz being spread that way. More like a log, than a blog. So, I wonder, what would make our 100 readers actually jump their anonymous comfort-zone and tell me that they love me, or at least to **** off?

Politics come to mind, but it is a sensitive subject. I wouldn’t want to ruin a potential business-relation by announcing to the world that I am… this… or that… and that I feel this… about that… and that the King is ridiculous.

The environment is another hot topic now that terrorism seems to have lost traction as a headline block-buster. But who wants to read more blogs about the environment? Think of it. Everyone that has a slightest idea of what global warming even is… is a part of the problem. The more powerful you are in regards of actually being able to change something, the more energy you are likely to spend. Anyone with Internet-access lives in a house where too much energy is spent to warm up or cool down the place. Anyone ever discussing the problem with some good friends over a dinner on the boat is destroying the world as they speak about making it a better place. All the idealists struggling and fighting for the environment, maybe on a trip to the Amazon, are wasting a life-share of gasoline… every trip. That’s why the solution to this problem is beyond current political structures. We live in world where freedom of choice spangles our banners (hallelujah) and where the corporation is central for growth and common well-being. In a world were more is better and less is an example of how you could **** things up if you don’t get your act together.

We must reduce our carbon-oxides spend with 50-80% (different numbers circle around the globe… on inked magazines… in Boeings!) to stop this vicious circle. WE must!! Not they. Problems when I grew up used to be all about they, and those problems seemed easier to handle when I closed my eyes at night: “they must organize better healthcare in order to be a fully developed country”, “they must organize unions to improve labor-circumstances”, “they must educate their youth better”… build hurricane-proof houses… etc. etc.

Now, suddenly, we must! We must reduce our XXX with YYY and how the **** is that going to happen? By the free will and the common-strive for survival of humanity? Can we maybe shop our way out of this (non-carbon-products of course)? I know; let’s create incentives for the people! “More carrot, less punishment”, said brain-dead politician in Sweden a couple of months ago. “Sounds great”, said Swedish-Chilean entrepreneur who jumped on the plane to Santiago de Chile that same week. And that is the problem, politicians need to be re-elected or – even worse – elected for the first time. Imagine Hillary Clinton going to election swearing too reduce the average Americans energy-spend by 60%. “No more cars!” “No more long-distance vacation” And I tell everyone to prepare a warm bed, winter will be cold like hell!”.

Can you see the masses sheer in the streets? Nope, neither can I, but the vision is there. The UN told us so.

Meanwhile… real-estate companies in Sweden are preparing for 50 million Spanish and French to come our way during the coming 50 years, as deserts will conquer southern Europe. No one really believes we will end this climate-evolution. Why? Because democracy is everywhere. A King could actually stop this. A real King, that is, not a fake one like ours. Long live this blog!

Enjoy summer! Its here to stay!

Oskar

Ps, give it a couple of years… global warming wont sell any more and we can all go back to our problem-free lives.