Needish

In Sweden on May first we sometimes say… or rather… in Swedish we say (sometimes abroad): “Maj maj måne jag kan lura dig till Skåne”. I would consider it the bad sequel to April fools. I guess we just love to make fun of people in Sweden. It makes sense. No one is ever angry over here, so you can get away with pretty much anything. Maj maj måne, however, I think lost traction for two reasons:  

1) Second mover’s disadvantage (never heard about it, but I imagine there must such a disadvantage… otherwise no one would have the first mover’s advantage… right?)

 2) The name.

Let’s go back to April fools for a moment. In Swedish, we say: “April april din dumma sill, jag kan lura dig vart jag vill” which means – a very FREEISH translation I must say – April april you stupid herring (kind of fish), I can fool you to go wherever I want. It does sound stupid, I know. But at least the point is that it rimes and that you can be fooled to pretty much anything (="to" go anywhere). Now, May 1st, and the “Maj maj måne jag kan lura dig till Skåne” is even worse. I won’t bother translating but the most important part: “I can fool you to go to Skåne”. Oooooooh… I’m so scared… ooo… Come on! Skåne is a part of Sweden.

So, what I am trying to say is May as a “fooling-month” comes after April and it carries a pretty pointless tagline compared to Aprils. NEEDISH has first mover’s advantage (I know, that’s a pretty aggressive statement, but hey – show me where to find the little box today!) and NEEDISH is a pretty great name. Excuse me if I feel confident. I am sure it will pass… and come back again… and go away… and re-appear. That’s part of the thrill.

Back to business 2 consumer (that is our primary field, isn’t it?)

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