Your opinion can make a difference!

Posted by johan on July 20, 2007 at 17:31
If you have any suggestions regarding the logo, colors, shape, anything! Send a mail to logo@needish.com Thanks!
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Is our blog dead? Long live this blog!

Posted by oskar on July 17, 2007 at 10:54

Is our blog dead? One would think so, considering how few comments are made on our blog-posts, but the truth seems to be a little bit more vivid than that. Every once and a while I bump into people who have read my blog, and they all (of course) claim to like it. People tend to claim to like what other people do. It’s a first step to social acceptance, friends, family and a great life (?) but it makes our blog really really boring. No discussions, no argumentation, no buzz being spread that way. More like a log, than a blog. So, I wonder, what would make our 100 readers actually jump their anonymous comfort-zone and tell me that they love me, or at least to **** off?

Politics come to mind, but it is a sensitive subject. I wouldn’t want to ruin a potential business-relation by announcing to the world that I am… this… or that… and that I feel this… about that… and that the King is ridiculous.

The environment is another hot topic now that terrorism seems to have lost traction as a headline block-buster. But who wants to read more blogs about the environment? Think of it. Everyone that has a slightest idea of what global warming even is… is a part of the problem. The more powerful you are in regards of actually being able to change something, the more energy you are likely to spend. Anyone with Internet-access lives in a house where too much energy is spent to warm up or cool down the place. Anyone ever discussing the problem with some good friends over a dinner on the boat is destroying the world as they speak about making it a better place. All the idealists struggling and fighting for the environment, maybe on a trip to the Amazon, are wasting a life-share of gasoline… every trip. That’s why the solution to this problem is beyond current political structures. We live in world where freedom of choice spangles our banners (hallelujah) and where the corporation is central for growth and common well-being. In a world were more is better and less is an example of how you could **** things up if you don’t get your act together.

We must reduce our carbon-oxides spend with 50-80% (different numbers circle around the globe… on inked magazines… in Boeings!) to stop this vicious circle. WE must!! Not they. Problems when I grew up used to be all about they, and those problems seemed easier to handle when I closed my eyes at night: “they must organize better healthcare in order to be a fully developed country”, “they must organize unions to improve labor-circumstances”, “they must educate their youth better”… build hurricane-proof houses… etc. etc.

Now, suddenly, we must! We must reduce our XXX with YYY and how the **** is that going to happen? By the free will and the common-strive for survival of humanity? Can we maybe shop our way out of this (non-carbon-products of course)? I know; let’s create incentives for the people! “More carrot, less punishment”, said brain-dead politician in Sweden a couple of months ago. “Sounds great”, said Swedish-Chilean entrepreneur who jumped on the plane to Santiago de Chile that same week. And that is the problem, politicians need to be re-elected or – even worse – elected for the first time. Imagine Hillary Clinton going to election swearing too reduce the average Americans energy-spend by 60%. “No more cars!” “No more long-distance vacation” And I tell everyone to prepare a warm bed, winter will be cold like hell!”.

Can you see the masses sheer in the streets? Nope, neither can I, but the vision is there. The UN told us so.

Meanwhile… real-estate companies in Sweden are preparing for 50 million Spanish and French to come our way during the coming 50 years, as deserts will conquer southern Europe. No one really believes we will end this climate-evolution. Why? Because democracy is everywhere. A King could actually stop this. A real King, that is, not a fake one like ours. Long live this blog!

Enjoy summer! Its here to stay!

Oskar

Ps, give it a couple of years… global warming wont sell any more and we can all go back to our problem-free lives.

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Being different equals evolution

Posted by johan on July 13, 2007 at 23:16

Being convenient is often a good option but it doesn’t make you evolve. You could live like we always used to live, but it wouldn’t bring you new perspectives, thoughts or ideas.

Some people are happy with being convenient, I’m not!

Life is not about going from point a to point b using the mainstream highways, it’s about meeting people, sharing, talking, listening and get new impressions. It will change your mind, I promise you! About NEEDISH, as far as I’m concerned, it will give you time to evolve as a person.

Why not even get a head start before the launch of NEEDISH, step out of your comfort zone and do something that you usually don’t do. I wish you the best of luck!

/Johan

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Stress, stress, stress

Posted by oskar on July 05, 2007 at 11:35
I don?t know if it?s because the majority of us are men, if it just has to be like this or if we are just plain old fashioned stupid. We are in the process of developing our concepts (product, organization and strategies) and at the same time we seek funds. Today we have our first really important meeting (we hope? not quite sure what these guys want) in ages and we have had all the time in the world to prepare ourselves for it. Have we used that time in a smart way?

Let?s put it like this, the product design has been horrible for 3 months because no real designer has done anything with it. It has just been a surface for testing, basically. This Tuesday we decided to finally do something about it and of course its not completely ready by now. It?s not a major problem, but its annoying? annoying that one always tends to do things in the last minute. The business plan ? my responsibility ? is probably a worse example still; as I could have done it on my own (design takes more resources, some external) and sent it the others for reviewal weeks ago. I?ve been thinking for weeks that ?oh, that! It?s in my head, ill just have to put in on paper? and ?its just some updates from the old version of the BP?. Still, I sat here at 3 am this night (the others trying to resolve a login-issue that design-change had caused) realizing that a lot of the things I?ve written in the plan are nice to read if you?re really bored a Sunday afternoon, probably in the bathroom (and there is no other literature to be found). Maybe my mum would like it, but definitely not an investor.

After several last-minute changes the BP is being printed right now and I just committed the serious mistake of looking inside the document again (too late to change) and? for example (about my virtudes, as I (I!) see them):

I am curious about people and I think I understand people and I know that people trust me

I am curious about people? Is that good? I sneak around in other people?s document? I ask them every time they hang up the phone: "Who was that?"??

I know (know!) that people trust me!? I don?t know that. I have no idea. I hope they do. I don?t hear on a daily basis that they don?t, but I don?t KNOW anything.

And that?s the dilemma. In a Business Plan you should ? I guess ? write things you KNOW. When your business is such, that knowledge about its markets and arenas is scarce, and when the only real consumer-pain to be defined is based on personal opinions and preferences? then it gets hard to write a really boring Business Plan with lots of pretty graphs. And when that is the case, you might end up printing (and handing over, oh my ***) the accidental:

I have far-reaching visions and the ability to communicate them, internally and externally.

Of course I have! Or at least, Of course I THINK I have. Otherwise I wouldn?t be writing the document at all, would I?

And the problem is, when you start stating information that is non-relevant, non-differentiating and/or just "taken for granted basic expections" inside a selling document, you might loose your audience, maybe even risk your trustworthiness ? even worse ? you might come out as a complete ass-licker.

People who know me know I am not? but when I knock on your door and you?ve never seen me before and I?m dressed like one? and when later while reviewing the document I handed over it states that I am ?curious about people??

Anyway, the Business Plan is being printed right now and everyone in the office says that there is nothing I can help them with.

So calm came over me suddenly, and I enjoyed it blogging. Next blog will be about how poor the service-level is in this society, with a real-life example from Banco Santander the other day.

By the way ? to all our investors reading this ? its one hell of a Business Plan we will be handing out today! (Though there are always more darlings to kill...)

Now we are off for the meeting, have a great day!

Oskar

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